Facebook News

Advertising on Facebook can be a very effective strategy for business marketing, it allows you to interact much more with your customers and build a community, which you cannot do with traditional marketing.

It can also be difficult to start Facebook advertising because many businesses are not sure how to start interacting with their customers or how to get paid advertising to work for them.

This article on  InsideFacebook has the latest news from Kenshoo, who have collected some data about Facebook about the advertising methods that businesses are using. There is also some news from Expion and Nimble.

Kenshoo Social, a platform for Facebook advertising, has shared the results of a study it recently commissioned by Forrester Consulting called “The Key to Successful Social Advertising.” The survey of 105 U.S. advertisers spending more than $100,000 per year on social ads found that more than a third were not satisfied with their efforts. At the same time, it found many social advertisers were not using advanced optimization tactics like granular targeting or automatic bid management.

However, satisfied social advertisers were more likely to be paying to promote content — as opposed to creating branded apps and other organic efforts. Among satisfied advertisers, those who paid to promote their content were more satisfied by their campaigns’ ability to generate awareness, and those who ran other types of paid advertisements on social networks were more satisfied with their campaigns’ ability to drive purchases. Overall, the study concluded that although organic efforts are more popular, paid social advertising is more successful.

Read more.

For some other news about Facebook, this video discusses the rumours about Facebook acquiring the Waze mapping service.