Google has added a new post to their Google and Your Business blog which has some very useful tips and links that could help you to improve your online presence.
Maintaining your online presence is very important, you should make sure that your website is up to date, ensure that any business listings have the correct information, and just as important, get involved in social media and engage your community.
Springtime is in full swing; can you feel it? In the grand tradition of spring cleaning, we’ve got a few ideas for freshening up your business online. We believe that a tidy online presence can go a long way in kicking off a season of growth for your business.
Tidy up your website
Does your business have a website? If not, check out our Help Desk Hangout with Get Your Business Online to get started on the web. If you’ve already got a website, do a quick check to make sure your contact details, like business name, phone number, and address are accurate and current. You might also update seasonal hours, if it’s relevant for your business, or refresh the branding for your business if it’s changed recently.
Extra Credit: Learn about analytics and to measure and grow your website’s success. More information. This video is also worth a look as it describes how and why you should involve your business in social media to create an online presence.
Advertising on Facebook can be a very effective strategy for business marketing, it allows you to interact much more with your customers and build a community, which you cannot do with traditional marketing. It can also be difficult to start Facebook advertising because many businesses are not sure how to start interacting with their customers or how to get paid advertising to work for them. This article on InsideFacebook has the latest news from Kenshoo, who have collected some data about Facebook about the advertising methods that businesses are using. There is also some news from Expion and Nimble. Kenshoo Social, a platform for Facebook advertising, has shared the results of a study it recently commissioned by Forrester Consulting called “The Key to Successful Social Advertising.” The survey of 105 U.S. advertisers spending more than $100,000 per year on social ads found that more than a third were not satisfied with their efforts. At the same time, it found many social advertisers were not using advanced optimization tactics like granular targeting or automatic bid management.
However, satisfied social advertisers were more likely to be paying to promote content — as opposed to creating branded apps and other organic efforts. Among satisfied advertisers, those who paid to promote their content were more satisfied by their campaigns’ ability to generate awareness, and those who ran other types of paid advertisements on social networks were more satisfied with their campaigns’ ability to drive purchases. Overall, the study concluded that although organic efforts are more popular, paid social advertising is more successful.
Read more. For some other news about Facebook, this video discusses the rumours about Facebook acquiring the Waze mapping service.
Located in Sandfields which is in Port Talbot, Hands on Training is a company that provides a lot of different health and safety courses for first aid training.
These are offered to people and companies that are located in the South West and South Wales, a few of the places are Neath, Port Talbot, Cardiff and Bristol. All the finest and proper first aid skills will be taught to you by professionals, as all the trainers that teach their courses are state registered paramedics. If you are unable to attend any of their courses in the day, then you can go on the weekend or in the night as they are adaptable with times of courses. A first aid training course that will enable you to take action as a first aider work, is one of the courses that Hands on Training provides. After completing this three day course, you will be able to give first aid at your workplace by utilizing all the correct skills that will be taught to you by the professionals. Once you have successfully finished this course, you will get a certificate that will allow you to act as a first aider at work for three years. Some of the methods that will be taught on this course for first aid training at work are managing incidents, heart attacks, fractures and unconsciousness. All of the techniques, from the courses that Hands on Training can offer, may end up being vital as you will be able to react, and provide first aid if necessary, in an urgent situation. View all the skills that you will be taught from this course for first aid training, here.
Located in the Llansamlet Enterprise Park, which is in the Swansea area, Swansea Home Improvements is a company that will fit and design your kitchen or bedroom. When they are designing a kitchen or bedroom in your residence, they will provide a great quality service as they are a local family company that was established in 1987. They have a large variety of designs available, with various different materials and colours that you are able to choose from to match your home. Alaska, Nevada or metallic themed styles are just some of the kitchen styles that you can select from, under their kitchen groups which include classical home, modern living or contemporary lifestyle. Their bedroom styles are plentiful, these consist of designs such as Henley walnut, Ascot beech or Gloss Tobacco. With lots of styles to select from, they will have a style that will be great for your bedroom. By hiring this business, you will be able to get the home style that you are trying to produce as each design will create a unique look. Click here, to see all the designs that you could choose for your kitchen or bedroom.
Deenna Boutique is a company in the Neath area that sells a broad variety of womens clothing with many different brands to choose from, including Lauren Vidal.
 The Lauren Vidal brand is a very well known and fashionable French business. They design clothing just for women, which produces a unique look that you will not get from other clothes brands. Deenna Boutique is at present selling the latest collection of clothes, which is the autumn and winter 2012 collection. The clothes range has many stylish dresses, jackets and coats, skirts, jumpers, cardigans, tops and tunics. With such a wide range to pick from, the many different clothes and accessories will allow you to make your look unique. The clothing also have a great variety of many different shapes, colours and styles. With sizes ranging from small to extra large, their clothes will be suitable for any type of woman. When viewing clothes on their site, you can read about the type of fabric that it was made with and how you should wash it. There are also design tips that will recommend which other clothing will look beautiful together. They also have inexpensive prices for their Lauren Vidal collection. You can save loads of money on the clothing that you may want to purchase. There are many different delivery choices to be chosen from, these include paying for your items to arrive quicker or for delivery on a Saturday, or you can also collect your items or have standard next day delivery for free of charge.
If you want to buy clothing from Deenna Boutique, click here.
There are many ways that you can advertise, but have you considered getting a 360 picture of your business, so that people can look around and take a virtual tour?
This could be a very effective strategy, depending on your type of business, which may get you more customers if they like what they see.
On Google, a picture of your business just might be worth a thousand customers. At least that's what one new tech company is hoping.
That company, Virtual Properti.es, photographs the interiors of businesses and offers a 360-degree virtual tour. That virtual tour is then listed in Google's search results.
That differentiation may come in handy: New research from marketing firm Constant Contact and research firm Chadwick Martin Bailey has found that consumers are increasingly basing their decisions on search results from mobile phones and applications. That research found that 81 percent of consumers have searched for a restaurant on a mobile app, while 92 percent searched through a Web browser in the past six months.
"The service allows businesses to open their doors virtually, so that anyone can walk into their establishment," said Jimmy Mino, founder and CEO of Virtual Properti.es, which offers 360-degree photography services.
The service offers a number of benefits to businesses, Mino said. The service costs a one-time fee of between $350 and $500. Prices vary based on the size of the organization. Mino says the process takes between one and two hours and the images will be up within one or two weeks.
"The main benefit is that it gives businesses an increased Web presence, because these images are going on Google's database," said Mino. "When people search for a business, they will not only see a listing and the information about a business, but they will give people an opportunity to go inside and showcase their business. I am not sure if it enhances SEO ranking but it does help to stand out in the search process."
If you would like to read more, go here. You could also watch this video for an example of a virtual tour on Google Business Photos.
 A company in Swansea, Essence Photography is a firm that you will want to check out as they specialise in portraits and other photography. They are a professional business that uses the most excellent equipment and methods to make certain that your portraits are perfect quality. Professional lighting is used in addition to backdrops to create wonderful look on each photograph. You will want to consider checking out at this firm for any special occasion that you may need portrait photography services for, such as a portrait for your family, a maternity portrait or you need a portrait for your pet. You can also choose to have your hair and makeup done as they can provide talented professionals that will improve your look to make sure that you look your fabulous. Furthermore, you can pick from the wide variety of services that they have on offer for your photography needs or special occasions. All their products are the best quality and you can pick whether to have a regular framed portrait or something else, for instance, the wall art that they also offer. Show business photographs, headshots, wedding photography and fashion and beauty shots, are available as well if you do not need a portrait.
To see all the photography services that they offer, click here.
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